Zero Proof, Maximum Send

Description

Zero Proof, Maximum Send is a weekend plan with the throttle wide open. Nothing in the glass, everything in the legs, and a trailhead that looks a lot like a starting grid. Sober curious never sounded this fast.

The design borrows the swagger of a vintage motorsport logo. Two crossed chequered flags wave above a jagged mountain peak with a little crest of snow. Below, ZERO PROOF runs in huge, slanted capitals with a stepped drop shadow, then two long tapered racing stripes, then MAXIMUM SEND in slightly smaller slanted capitals to finish the lap.

Made for the sober curious, the summit chasers and your crew who would rather race the sunrise than the last bus home.

Classic: Bella + Canvas 3001: 100% combed and ring-spun cotton, 4.2 oz, classic unisex fit. Printed on demand and shipped from the UK.

Heavyweight: Comfort Colors 1717: garment-dyed heavyweight 100% cotton, 6.1 oz, relaxed boxy fit. Printed on demand and shipped from the UK.